HOW DESIGN WORKS
We recommend to read through the whole thing, but you can click on the following tabs to go directly to the related content.
We already discussed the reason why a design is important, but how does it work?
As we saw in another section of insight, these are some very important key points of a design, and you can learn more here.
- IMMEDIATE -
- REPRESENTATIVE -
- PEOPLE LOVE IT -
- MEMORABLE -
- ONE OF YOUR BEST ASSETS -
If you read those points already, you might think that's enough, but we still have some incredibly important things to discuss about what a good design must have. In fact, there are other crucial characteristic that you want to have when you think about your designs, specifically, you want it to be:
1) VERSATILE: you can use your design in different ways, it must be good in different sizes,
2) MEMORABLE doppione:
3 ) APPROPRIATE:
6 ) SIMPLE:
DESIGN IS NOT ONLY GRAPHICS
LOOK HERE !
PIU GERARCHIA ma solo brevemente perché ci Sara capitolo apopsta.
PIU VISUAL SPACIAL ALLIGNEMENT (allineare per la percezione e non per i pixel)
Ok, just now you experienced* how an extremely simple design, just a big bouncing font, attracted the focus of your attention here, so that you started to read exactly were we wanted. You might think that this is a natural reaction, since you were reading line after line, but we can argue that, without this design "trick", you would have probably been attracted by a short animation just below.
In fact, we could have been avoiding using the animation later, but we used it on purpose, to make you immediately understand how a very simple text design can work perfectly for a purpose.
*(If you are visiting this website from a mobile phone, you will not see the animation, since for the layout of the smartphone we do not need this trick, but we used simple hierarchy to obtain the same result, so we deactivated the animation for that version of the website).
It has been a trend, since the beginning of the design industry, to try to achieve the most realistic and complex design possible, with the purpose of a "professional artistic" look; the more it was complex and realistic, the more it was good.
But this is true only if you are looking for drawing skills, and design is not (at least not only) about that primarily.
- DESIGN IS ABOUT FUNCTIONALITY AND EFFICENCY -
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