WE KEEP IT SIMPLE
Coming Soon
BRIEFING
This was a quite unusual project. In fact, these were several different projects, some of which interconnected, and some were just parallel, due to the big amount of pandemic related contents created in the years 2020 and 2021.
Briefly, we had to create different contents with different moods, for different requests:
1) an old style inspired series of illustration connected with information and misinformation regarding the pandemic and vaccination situation in the world
2) a short series of funny and more relaxed virus themed illustrations
3) a small series of illustrations for a website, to be used as infographics
4) a series of graphics and infographics for a video documentary
All of these projects were intended to be mainly used online and on videos, nothing was meant to be printed, and everything was meant to be shown at small/medium sizes.
We had almost total freedom in the process, we just had to follow few guidelines for each project, as we will see step by step in this page.
You can click on the following tabs to go directly to the designs you want to see first:
EMOTIONAL IMPACT
For this project, we were asked to produce a strong emotional impact series of illustrations; we went through a sequence of ideas and possible solutions, and eventually we decided to go with some kind of propaganda inspired images.
We first made few sketches, we shared some ideas with the client, and we decided together a selection of these sketches to develop.
During this phase we shared our ideas and concept of what we consider the best option and why, and we also tried to make understandable the final result that we were aiming to get.
Here you will find some examples, inclusive of the initial sketch, and the final result.
The last two images were requested to be delivered together with a second version, so you can find, smaller, also that version of the same concept.
FUNNY AND RELAXED
This series was required for more informal purposes, and it had to be way more relaxed, and with positive vibes.
We knew we had to find some idea connected with the virus and the cures for it, but we also had to keep it really relaxed and to avoid too heavy and negative emotions.
If apparently this is a topic where it is hard to keep things fun, we thought about it for a while, and we figured out that a usual good way to deal with important topics in a somehow quiet way are the games and the videogames, at least sometimes.
Eventually we decided to have an "updated" version of Pac-Man, since the Viruses could easily be translated and transposed with the game's ghosts, as a threat, and the main character could have been a symbolic cure.
We delivered it through different designs, to provide a wider range of seriousness and easiness; you can find some examples here:
These two images are the classic Pac-Man style run-and-hunt moment; the idea was to underline the idea of danger (Ghost-Viruses) and Cure for it (Pill-Pac-Man). These where provided to show the idea behind the concept, to see if it was accepted, and then proceed with the development.
Once the main idea was approved, we developed few more complex and vibrant illustrations, previously discussed and agreed, keeping the idea while working on the appearance.
These were some of the final designs we provided, as you can see it is quite clear the not-too-serious mood we delivered in this case, even though we maintained a professional looking result (and you will find out a little bit more about the complexity of an apparently simple design here below, in the next section).
WEBSITE INFOGRAPHICS
Another request we had from this web-like group of clients was to provide five specific images for a website, to be used as infographics regarding viruses and vaccinations. Here below you will find three of these five images, and this time we will show you the vector scheme underneath the final image.
It is important to understand that, most of the times, what the client sees is actually way more complex than what you think, and it requires quite a lot of work to get to the final result, and it's as easy as you might think at first.
Even though these are not the most complex designs possible, these designs are useful to have a better understanding of what a vector design is: these designs are not based on pixels, so these are basically not paintings, but vector designs. These are a complex result of mathematics and geometry combined: when you work with vectors, you have to think about shapes and geometries, everything is obtained through these factors, and for this reason all of these designs are infinitely scalable. This means that you will always be able to upscale and downscale these designs without any loss of quality (this happens with pixel based designs, which have a definite dimension, and loose quality if resized).
VIDEO DOCUMENTARY
This last project was requested for a video documentary, which was needed to provide few clear schemes, nothing too fancy, it had to be simple and easy to understand.
A first one was a "loop" that had to be interrupted and broken, since this was following a voiceover with all the details, we only needed to summarise in a short way all the concepts; we decided to use symbols to represent the main points, and we broke everything into pieces at the end. The chosen colors were yellow and red shaded to give the "danger vibe" that was required by the situation.
We were also required to provide a pyramid-shaped scheme to sum up a chain of subsequent and interconnected parts of a process that was described by the author of the documentary; in this case we initially provided some more color based scheme to underline the waterfall effect connecting different parts, but this idea was discarded by the client, who desired something more visually simple, so we took a different direction and eventually we provided the final version, that you will find just below.
These two infographics were discarded in favour of the next one, which was simpler and more effective for this specific case.
This one was the final version, selected for the documentary.
We also had to provide a background for the titles of the documentary chapters, and we kept a simple line, coloured with shades of blue, in accordance with the colors that this client uses as a background for other works.
We provided two versions of this background, one simple and plain, and a second one with a geometrical abstract grid.
The simplest was chosen for readability reasons.
Last but not least, we also provided a generic virus background, to be possibly used as thumbnail for video previews, or for any other purpose within this project.
This was just a summary of what we can do for you, of course every case is unique and you will get a custom plan made just for you, based on your requests and needs!
